Vol. 7, Issue 5, Part A (2025)

Most of farmers who read newspapers are interested in reading about farming-related topics. Newspapers can therefore be a useful tool for educating farmers about technology. As a result, there is potential for agricultural information to be published in regional newspapers. Investigating the study of covering of different agricultural areas is crucial, with a focus on horticulture and a range of sources for farm information. Therefore, the Agrowon daily is focused on rural areas and is regarded by farmers as a valuable source of knowledge on agricultural technology. The study of different agricultural and horticultural areas, the illustrations used in horticulture information, and the sources for articles in the Agrowon newspaper are the focus of the current research. A selection of the Agrowon newspaper's editions from June 1, 2008, to May 31, 2011 was taken into consideration for the purpose of the research. For the study, 122 newspapers were chosen at randomness. Both percentages and frequencies were used to convey the information.
About 64.78 percent of Agrowon's publication was allocated to agricultural and horticultural content, while 24.04 percent was allocated to non-agricultural content. About 4.66% of advertisements were about agriculture and horticulture, and 6.52% were about non-agriculture. In terms of agricultural information, other information related to agriculture came in first (72.21%), followed by crop husbandry (13.55%), animal husbandry (10.15%), and agricultural policy (4.06%). The most prevalent four categories were general marketing (21.09%), cash crops (37.97%), animal husbandry general information (29.18%), and agricultural policies finance and insurance (70.54%). About 85% of agricultural advise generally contains details about growing crops technologies.